Last week I spoke about marketing trends in the manufacturing industry with Hubstaff, a time-tracking and productivity platform (and digital innovator that has emerged from the nascent Rust Belt innovation space).

Manufacturing is a complicated industry in the U.S., with its human capital increasingly threatened by automation. That’s why it’s important for manufacturers to tell the human story behind their products. These communications efforts might not tie directly to the bottom line, but will be invaluable for building a company’s reputation as an employer of choice for new manufacturing talent.

Read the article here.

The good folks at MEL Magazine reached out to me at the beginning of this year to follow up some other conversations I’ve had with them the past few years about saving money and spending less. According to the writer, I’m a bona fide “super saver.”

When asked about how my habits and health started to change once I was able to start saving more money after college, I said, “Even though I was already living frugally, I felt like I definitely gained some psychic confidence. There was a calming sense of assurance in knowing that I’d reached a more economically stable place. I was actually able to start thinking more about the future beyond simply surviving the present.”

I’m joined in the article by personal finance expert John Karaffa, who has a lot of great things to say about smart spending.

Read the article here.

I’ve got a new article posted at the Center for Digital Ethics & Policy: “Facebook is a media company, but what’s a media company?”

When Facebook says that it’s a tech company and not a media company, a silent shudder echoes across the internet.

It’s like the reaction that, say, Morton Salt would get if the C-suite was to declare that it’s running a logistics company, not a salt company. The audience might nod and applause (as they often do whenever Facebook makes a public statement) but under their breath, they’d be laughing. How can we not be a salt company? That’s literally part of our name.

The same irony applies to Facebook, a company synonymous with social media. Key word: media. But this didn’t stop Facebook COO Sheryl Sandberg from putting her foot in her mouth last fall when she went on record with Axios, confidently declaring that Facebook is not a media company. “At our heart we’re a tech company,” Sandberg said. “We don’t hire journalists.”

Read the rest here.

When I completed grad school in 2015, I was awarded a Media Studies Award from Oxford Bibliographies (Oxford University Press) for my work in cult cinema.

After nearly three years (because academic publishing moves at a glacial pace), Oxford finally posted my bibliography for cult cinema. Here’s the intro:

Though relatively young in the world of film studies, the research and analysis of cult cinema and cult film culture continues to grow as a robust, interdisciplinary field of scholarship that crosses critical theory, media studies, sociology, psychology and even theology. While some scholars see this scholarly versatility as an advantage for studying cult film, others suggest that it is symptomatic of cult cinema itself, which has no universal definition.

Ernest Mathijs and Xavier Mendik, two of the leading scholars of cult film, suggest that these films are unified by their shared transgression of “common notions of good and bad taste.” Other scholars and historians, such as Umberto Eco, suggest that that for a film to earn cult status, it must merely have “some archetypal appeal.” For even others, such as Bruce Kawin, cult films are best understood as generic subcategories, subdivided into broad “programmatic” and “inadvertent” categories. Under this rubric, cult films on one end of the spectrum are deeply exploitative or blasphemous, while others are experimental, reverent, or just plan “bad”—or, colloquially, “so bad it’s good.”

By fundamentally defying simple categorization or consensus, cult film studies are equally as diverse and often conflicted. Similar to how the appeal of cult cinema is the result of a sophisticated and well-read media diet, affective scholarship of the field must be similarly liberal, requiring a deep background ranging from classical film and media studies to philosophy and theology and, ultimately, industry and economics. This bibliography should serve as a broad entry point to the field, representing scholarship that either directly or tangentially complements an understanding of cult movements and countercultural media while remaining applicable to an even broader range of cultural research, criticism, and conversation.

Check out the rest here.

I have a new column for Quiet Lunch, “Outside Art.”

My first entry is on Chicago’s Intuit Museum of Outsider Art.

Compared to the usual culture-media pipeline, I’m not writing this series from New York City or L.A., but from my home city of Chicago.

With this series on outside art, I’ll continue exploring the cacophonic sounds, conflicting visions and crude manifestations of occluded culture, past and present. This applies just as much to the identity politics of America’s flyover country (and its capital cities) as it does to the economic and intellectual ebbs and flows of pop-culture dialectics.