how to market in the manufacturing industry

Last week I spoke about marketing trends in the manufacturing industry with Hubstaff, a time-tracking and productivity platform (and digital innovator that has emerged from the nascent Rust Belt innovation space).

Manufacturing is a complicated industry in the U.S., with its human capital increasingly threatened by automation. That’s why it’s important for manufacturers to tell the human story behind their products. These communications efforts might not tie directly to the bottom line, but will be invaluable for building a company’s reputation as an employer of choice for new manufacturing talent.

Read the article here.

Author: Ben van Loon

Writer, Researcher, Chicagoan