where B2B marketers are winning in social media

I was recently quoted at CMSWire talking about social media strategies for B2B marketing. Not sexy, but necessary.

The problem with a lot of marketing coverage and education is that it focuses strictly on consumer and product marketing. But these sectors represent only a slice of the whole pie of marketing services and outreach. The majority of marketing initiatives, especially in a more traditional economic region like Chicago, are strictly business-to-business. Which is why B2B matters.

Read the article here.

Author: Ben van Loon

Writer, Researcher, Chicagoan

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